Where the West
Meets the Fireground
Built for Service. Raised in Spurs.
Where the West
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Smoke & Spurs Co. is a service-driven lifestyle
brand built at the crossroads of the American West and the Fireground. Founded
by an active-duty Air Force firefighter, the brand blends ARFF grit, western
heritage, and military pride into rugged, authentic apparel.
Rooted in long shifts on the flightline and dusty miles in
the saddle, Smoke & Spurs Co. represents those who live with purpose. Firefighters,
Military Members, ranchers, and hard-working men and women who believe in
loyalty, discipline, and earning everything the hard way.
Forged in Fire. Built to Last.
Designed for long shifts, early mornings, and hard miles — our apparel is made for those who live the lifestyle.
Built on the fireground. Raised in the saddle. Smoke & Spurs Co. represents the men and women who protect the runway, serve their communities, and live by grit, loyalty, and hard work.